Mobile alerting with tracking & escalation for Segment



When critical events happen, SIGNL4 is the fastest way to alert your staff, engineers, or other teams on call and “in the field”. SIGNL4 provides reliable notifications via mobile app push, text and voice calls with tracking, escalations and duty scheduling.

Segment is a leading customer data platform offering software and APIs to collect, clean, and control customer data. Segment collects user events from your web & mobile apps and provides a complete data toolkit to different teams (e.g. customer services, sales, marketing, product or engineering) in your company.

Pairing Segment with SIGNL4 can enhance your daily operations with an extension to your team wherever it is. The integration allows you to know when a critical issue has occurred.

 How it Works

Segment compatibility allows you to distribute operational alerts to a mobile SIGNL4 team by using a ready-made function or simple webhook. Persistent notifications and acknowledgement requirements ensure that issues will be handled before it is too late.

 Integration Capabilities

  • Staff is alerted via mobile push, SMS text and voice call
  • Staff can acknowledge and take ownership for critical events that occur
  • Alerts are escalated in case of no response
  • Communicate within an alert to address a particular problem
  • Inbound webhook or email establishes connection from Segment to SIGNL4
  • On-call scheduling to alert the right people at the right time
  • Get recovery information as well


  • Customer service
  • Sales
  • Marketing
  • Product
  • Engineering

Tickets and Incidents are sent to SIGNL4

Event categorization, routing and automated delivery

Persistent Notifications by push, text and voice call with Tracking, Escalation and Confirmation to Staff on Duty


The integration of Segment and SIGNL4 is done either using a Webhook destination or using a dedicated destination function. In our example we send an customer information from a Python script and then send an alert to our SIGNL4 team.


A SIGNL4 account (

A Segment account (


You can choose the Webhook as destination and within your webhook settings you specify your SIGNL4 webhook URL including your team secret.


Alternatively you can use a destination function that gives you even more flexibility. When adding a function you can see sample code that already sends an HTTP request. Here you just need to adapt the endpoint and assign your SIGNL4 webhook URL including the team secret. You can add additional parameters as needed.

That is it and now you can test the alert. To do this you can simply use the test functionality within your webhook or function destination. You should then receive an alert in your SIGNL4 app.

SIGNL4 can further increase the visibility of alerts through its Signals and Services section. Augmenting the color and icon of alerts will provide more relevant information at a glance without having to open the alert.


Change alert color and override title + text 

Override text, colors and titles are triggered by keywords set within the mobile app.

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